by Delissa | Jan 21, 2019 | Blog post
Once upon a time a bum on a yacht was a bloke in need of a wash. But now it’s prolific as the ultimate marketing tool – a girl’s bottom lightly covered in a bikini skipping across a deck. A bright polyester triangle from which all marketing videos emerge. This is all...
by Delissa | Jan 21, 2019 | Blog post
There are producers who charge between £35k-50k per video. In the finished product neither I, nor my colleagues, can see where the money is on screen. We’re tv producers with budget management histories as long as your arm. We know what production costs. The...
by Delissa | Jan 21, 2019 | Blog post
You are a Yacht Broker or a Head of Marketing – or even a Yacht designer. You are now also in the business of Broadcast Entertainment. Tough if you are not because your competitor sure is. In order to sell….your client is now your audience. You either have, or...
by Delissa | Jan 21, 2019 | Blog post
If I were only allowed to give you one tip on successful video for marketing then this would be it. I’m not suggesting for one minute that you start selling your business peeking between ostrich feathers but you might want to pay attention to one of the cleverest...
by Delissa | Jan 21, 2019 | Blog post
A goldfish has a 9 second attention span! That’s more than your online customer! In 2012 the average attention span was 12 seconds, by 2015 that was reduced to 7 but now if you want to grab a customers interest you have just 4 seconds to get it. To sell a book using...
by Delissa | Jan 18, 2019 | Blog post
If I was to open a restaurant tomorrow serving hedgehog sandwiches I may not be in business long. Not unless I was opening up in a street serving pixies, elves and fairies. However there are a lot of video makers spreading butter on the pines of a hedgehog in...
