Digital Marketing Content
Classic Yacht Orianda
This film was made for the client to showcase the yacht for charter business. Its purely a visual film and shows all the things about the yacht that a potential guest would be interested in.
Our brief from the client was to increase the school intake and showcase the succes of Heathfield. The education of a child is big investment so to instill confidence and showcase results we focussed on the headmistress.
The client, Maurice Bennett OBE is a retail giant – the founder of many great iconic brands such as Warehouse, Phase 8 and Coast. Our brief was to tell his story and consequently the formation of the Amery group.
Classic Yacht Puritan
A very visual film aimed at displaying the yacht to potential charter guests. We’ve made several films about Puritan and love filming on board her. Puritan is a 28 meter Gaff Rigged Schooner built in 1930 at the height of the American Depression and designed by acclaimed American naval architects, John G. Alden.
Making 15k a day
We raised a large sum of money from a single donor to make this film to help St Michael’s. Its a difficult subject but we found the compelling story in the Hospice’s amazing fundraising and then wove the tougher story of the hospice into this unique narrative. The result was a watchable film that delivered results for the Hospice marketing team.
The client wanted to bring to draw attention to the wonderful food served onboard the yacht during charter. This film shows Chef Vera out buying produce in Monaco and conveys the message that only the freshest food is served on board.
Classic Yacht Marga
Audiences feel quite emotional watching this film. The client is involved in a number of restorations and he wants to raise awareness of these yachts so we set out to tell the story of Marga’s rescue and rebuild. Yachts are like real characters in the lives of the crew and you get a sense of that from the way the shipyard owner speaks of Marga with such affection.
Classic Yacht Elena
This short film gives a taste of the potted history of this amazing yacht. Filmed in Antigua after race week – my director actually jumped from the moving yacht into a speeding launch with her camera still in hand and then carried on filming.
The client’s aim is to ultimately create shared ownership opportunities so that sailing is potentially available to more people. To help him achieve this we have made films about his collection of 10 meters covering the sailing, racing, craftsmenship, crew etc.
Race Crew Boss
Meeting the race crew boss was part of our brief from the client to raise awareness of classic yacht sailing and racing. This film is one of many in the ongoing social media strategy devised for The Classic Yacht Experience.
The client was keen to have a digital marketing strategy to showcase the unique approach and character of the business. So we helped raise brand awareness in social media with these fun films.