The Delissa Edit
Once upon a time a bum on a yacht was a bloke in need of a wash. But now it’s prolific as the ultimate marketing tool – a girl’s bottom lightly covered in a bikini skipping across a deck. A bright polyester triangle from which all marketing videos emerge …read more
The Super Yacht video scam – are you getting value?
There are producers who charge between £35k-50k per video. In the finished product neither I, nor my colleagues, can see where the money is on screen. We’re tv producers with budget management …read more
Brokers as broadcasters
You are a Yacht Broker or a Head of Marketing – or even a Yacht designer. You are now also in the business of Broadcast Entertainment. Tough if you are not because your competitor sure is. In order to sell….your client is now your audience. You either have, or you will …read more
The best marketing tip – what you can learn about successful video content from a Burlesque dancer
If I were only allowed to give you one tip on successful video for marketing then this would be it. I’m not suggesting for one minute that you start selling your …read more
What a goldfish can teach you about selling books
A goldfish has a 9 second attention span! That’s more than your online customer! In 2012 the average attention span was 12 seconds, by 2015 that was reduced to 7 but now if you want to grab a customers interest …read more
What All Business Needs to Know About Marketing Videos
If I was to open a restaurant tomorrow serving hedgehog sandwiches I may not be in business long. Not unless I was opening up in a street serving pixies, elves and fairies. However there are a lot of video makers spreading butter on …read more
‘Once Upon a Time’ – why a good story is essential for marketing
Are you sitting comfortably? Well, I’ll begin… Ever since Goldilocks staged a home invasion of the three bears place, we all like to be told a good story – and a well told story on film is the single …read more
It’s not Oscar season for yachts
Fantastic news! You can now eat a meal on a yacht! You can jump off it and swim – and to top it all you can even have a glass of champagne. Indeed potential buyers must be ecstatic at the sight of a free basket of Moulton Brown goodies that apparently comes with the …read more
Did you hear the one about a man who bought a super yacht from a brochure? No, Neither did I.
Selling a yacht? Let me introduce you to a new client. One you don’t know. He is an Information Super Seeker. He researches his next car, his next …read more
Pile ’em high and sell ’em cheap!!
A bargain is a knock down price – whether it’s a can of peas or a luxury yacht. It’s the low purchase price no customer can resist. In 2014 yacht sales were fractionally up to 400 out of the nearly 1000 superyachts for sale …read more