Blog

Blog

The Delissa Edit

Bum blog

Once upon a time a bum on a yacht was a bloke in need of a wash. But now it’s prolific as the ultimate marketing tool – a girl’s bottom lightly covered in a bikini skipping across a deck. A bright polyester triangle from which all marketing videos emerge …

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Brokers as broadcasters

You are a Yacht Broker or a Head of Marketing – or even a Yacht designer. You are now also in the business of Broadcast Entertainment. Tough if you are not because your competitor sure is. In order to sell….your client is now your audience. You either have, or you will …

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It’s not Oscar season for yachts

Fantastic news! You can now eat a meal on a yacht! You can jump off it and swim – and to top it all you can even have a glass of champagne. Indeed potential buyers must be ecstatic at the sight of a free basket of Moulton Brown goodies that apparently comes with the …

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Pile ’em high and sell ’em cheap!!

A bargain is a knock down price – whether it’s a can of peas or a luxury yacht. It’s the low purchase price no customer can resist. In 2014 yacht sales were fractionally up to 400 out of the nearly 1000 superyachts for sale …

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